Hello.

Founded in 2014, etch is a London-based creative design and production agency specialising in next-level retail environments.

Combining creative obsession with technical know-how our team of in-house designers and engineers create unforgettable experiences that get brands noticed.

Our mission? Bringing brands to life with awesome creative.

Making your mark in retail.

Design

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Engineering

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Production

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Delivery + Install

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Insight & Strategy

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Design | Engineering | Production | Delivery + Install | Insight & Strategy |

Dream

Our design team are all about intelligent and creative problem solving to deliver memorable brand experience storytelling. We take your brief and uncover the best creative solutions, always with budget and low- carbon logic in mind.

  • Insights + Strategy

  • Concept + Experience Design

  • 3D Visualisation

  • VM Guidelines and Brand Retail Toolkits

  • Material Sampling and Process Innovation

People examining various samples of colored and textured materials, including tiles and fabric swatches, laid out on a table along with architectural drawings and plans.

Our engineering team technically detail every element of your project, arrange samples and ensure all production is thoroughly quality controlled to the highest standard. We have a range of partners across the UK, Europe and wider afield who specialise in different areas from metalwork to joinery.

  • Engineering + Technical Detailing

  • Project Management

  • Production / Manufacture

  • Prototyping

Build

Close-up of a person operating a metal lathe machine, shaping a metal workpiece.

Deliver

We can take care of packaging, logistics and even installation and reporting. With extensive experience shipping globally we have a trusted logistics network of carriers who can make customs a breeze. This means you can handover the entire process to us allowing you the time to get on with the important stuff.

  • Packaging Design

  • Logistics

  • Installation

Beauty products including MAC cosmetics, gloss, and powder placed on a shiny orange surface with a wooden box in the background.

Services

  • Retail design is our passion. We love to help brands realise their vision and we have particular experience in the beauty and fragrance sector designing counters and stores for a range of our clients. Etch provides a full service from initial concept through to launch.

  • POS design is one of our expert areas at etch. We design, engineer, manufacture and install a broad range of POS from counter top units to bespoke graphical elements and props. We count some of the largest names in the retail industry as regular clients so we understand the complexities and requirements of rolling out a new campaign.

  • We design, engineer and produce pop-ups and brand moments for a range of clients. Etch has particular expertise in the needs of the travel retail sector with considerable experience of airside activations on a global scale. Whether a one-off project or global rollout we always keep a focus on sustainability and reuse.

  • We provide concept design, production and installation services for a broad range of VM projects. Whether a one-off install, a window scheme rollout or the creation of guidelines, we understand the power and importance of great VM in retail.

Get in touch
A collection of various brand logos on a black background, including Selfridges, REFY, Charlotte Tilbury, Glossier, MAC, Susanne Kaufmann, Harrods, Space NK, La Mer, Westman Atelier, Gianvito Rossi, Clinique, 111Skin, Pernod Ricard, Clarins, Estée Lauder, Puig, Tom Ford, Elemis, Dr. Barbara Sturm.

Our Values

Service

We believe in real human connection and we get sh*t done. We know you have budgets to track, deadlines to meet and lots of competing priorities. Our aim is always to keep things simple, leaving you to get on with planning your next launch or activation.

Creativity

Everything we do at etch starts with a creative idea. Our expert team of designers and engineers make it their mission to bring your brand to life. We combine creative obsession with technical know-how to design and produce retail environments that are anything but ordinary.

Sustainability

With our extensive knowledge of life-cycle engineering, recycled/ recyclable materials and options for storage and reuse, we minimise environmental impact without compromising on budget or creativity. We hold EcoVadis Gold certification and ISO 14001: 2015.