Get Your Green On
Our Take: Why We're Seeing More Biophilic Design in Retail
Retail environments are evolving.
As people spend more of their lives indoors, the demand for spaces that feel calmer, healthier and more connected to nature continues to grow.
Biophilic design isn't simply about adding plants. It's about designing environments that improve wellbeing, encourage exploration and create more meaningful customer experiences.
Our report explores how retailers can use biophilic principles to design spaces people genuinely enjoy spending time in.
What is Biophilic Design?
Biophilic design draws inspiration from our natural environment to create spaces that support wellbeing, reduce stress and strengthen emotional connections.
Rather than decorating with greenery, it's about designing experiences that feel instinctively comfortable because they reflect the environments humans naturally respond to.
The Three Principles
1. Direct Experience of Nature
Bringing nature directly into the built environment:
Natural light
Planting
Fresh air
Water
Living landscapes
2. Indirect Experience of Nature
Referencing nature through materials, colours and form:
Natural timber
Stone
Organic textures
Earth-inspired colour palettes
Biomorphic shapes
3. Experience of Space & Place
Designing spaces that feel comfortable and memorable:
Better wayfinding
Transitional spaces
Prospect and refuge
Layered spatial experiences
Download the full report
Want to explore the complete framework?
Download our full Get Your Green On: Biophilic Design in Retail trend report for our insights, design principles and inspiring examples.