Smashbox display reinvention.

Boots Stores, National, England, 2020

Smashbox Cosmetics are the market leaders when it comes to primers and we are proud to work with them on their primer displays for Boots UK stores. As part of Boots' Beauty Reinvention programme Smashbox were asked to elevate their hero range - primers!

It wasn’t a simple request as the global direction was a very specific frosted red mirror material. However, with a lot of creative thinking and many rounds of trials and tests we managed to achieve the desired look. Not only does it look fab but it is affordable and readily available. We can't share the secret recipe here but we would be happy to apply our creative thinking to any material challenges you have. Just get in touch!