Elemis | Harrods White Hall, London
In collaboration with the Elemis team, Etch designed and produced a gorgeous new counter in the prestigious Harrods White Beauty Hall. Inspired by Elemis’ British Heritage and the marine ingredients found in their products, the colour palette and materials invoke an ethereal aquatic approach.
Rippled stainless steel and ‘wave-like’ Richlite materials work in harmony with Elemis’ now signature dark and light blue, now in Durat.
Utilising two core sustainable materials was key to bringing the design vision to life in a considered way. Richlite is made from recycled paper and Durat is made from 50% recycled materials, and is itself 100% recyclable.
Client:
Elemis
Format:
Permanent Counter
Industry:
Beauty & Wellness
What We Did:
Concept, Design, Production, Installation
Services:
Briefing, Design Strategy, Customer Experience Strategy, Design Concept Creation, Visual Merchandising Planning + Production, 3D Visualisation, Technical Development, Production Co-ordination, Sourcing, Installation