To celebrate the launch of the brand’s new Juicylicious lip range and Unreal Blush Stick, we collaborated with Charlotte Tilbury Travel Retail to design and produce a series of fresh, fruity, and utterly “juicylicious” pop-ups.
With oversized factices and ice-cream inspired display carts, the activation created a memorable moment that captured the essence of summer - playful, bold, and irresistibly juicy.
The Unreal Summer campaign was rolled out in six locations in London, Dublin, Madrid and Ibiza. Darlings, unlock the Unreal Summer Glow Effect!
