guerlain oud essentiel for harrods.

Harrods, Knightsbridge, London, England, 2019

hand-crafter bespoke elements for the release of guerlain’s luxury range, "Oud Essentiel". part of a takeover at Harrods flagship store in knightsbride.

Creating an effective and consistent brand visual identity through multiple displays. Using repeating oriental-inspired patterns and luxurious gold finishes, perfectly combined with recycled acrylics and raw fragrance samples, to create a series of instantly recognisable brand experiences.

Everything from CTU’s, experiential displays, window displays to cabinet arrangements and merchandising product compositions. We helped Guerlain ensure that every Harrods Oud Essentiel display was crucial to attracting consumers and grabbing sales in one of the world’s most notable department stores. Consistency is key, and we carried precise theming throughout the entirety of the store.

We wanted consumers not only to be attracted to the wonderful Oud Essentiel branding, but to have a connection to the fragrances straight away, before they’ve even decided to try a little spray on their wrists. Several bowls of the exact raw ingredients were placed in key counter-top areas to entice people to smell and understand the scents within the fragrance range. Telling the story behind each one!