Rehab. Your Hair | Selfridges, London
The Prescription Bar launches at the now iconic Selfridges Beauty Spot, a highly curated and exclusive rotation pop-up space for innovative beauty retail concepts.
Our brief was to imagine a future-focused chemist experience, that could provide the backdrop for further exploration as to their range’s innovative scientific properties, alongside bespoke consultations.
Taking inspiration from pharmacy architecture and apothecary design, our creative team reimagined the traditional design cues through a clean colour palette and considered application of materials.
The cross-shaped entrance with integrated LED lighting sits alongside the illuminated cross wall sign, drawing visitors in from across the Selfridges Beauty Hall. Large scale lightboxes and custom housed screens bring the wider Rehab. campaign world to vivid life whilst the scrolling digital ticket tapes provide clear navigation.
Whilst compact in size, the concept manages to encompass a full suite of experience touch points including:
The Diagnosis and Consultation Station
Take the REHAB. Haircare Quiz.
2. The Pick-Up Station
Collect your personalised REHAB. prescription from the Pick-Up Window
3. The Self-Care Stations
Clean and easy to navigate displays of testers and product for self-guided convenience and discovery of Rehab’s full range of skin and hair care.
4. The Dose Wall
Over 35,000 hair oils within the brands signature capsules and is an iconic visual that anchors the experience.
Client:
Rehab. Your Hair
Format:
Pop Up
Industry:
Beauty & Wellness
What We Did:
Concept, Design, Production, Installation
Services:
Briefing, Design Strategy, Customer Experience Strategy, Design Concept Creation, Visual Merchandising Planning + Production, 3D Visualisation, Technical Development, Production Co-ordination, Project Management, Sourcing, Installation