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Etch studio

The Etch studio team together in France
Who we are / London

A design and engineering studio delivering expertly managed production services for beauty, luxury and lifestyle brands.

Meet Etch
01 / Our story
Rehab beauty retail pop-up at Selfridges
Retail design / Selfridges London

Creative thinking.
Careful making.

Our London studio brings strategists, retail designers, engineers and project managers around the same table. Together we take care of the complete journey, from first sketch to final screw.

We work with established global brands and ambitious emerging names across stores, beauty counters, pop-ups, visual merchandising and international rollouts.

One collaborative team.
Neal’s Yard Remedies Covent Garden flagship store detail
Retail display detail designed and made by Etch

Less stress.
Better results.

Good retail is never the work of one discipline. Creative intent, technical rigour and practical delivery have to move together.

02 / Meet the team
Kelly

Kelly

Project Lead
Deen

Deen

Design Engineer
Tom

Tom

Senior Designer
Connor

Connor

Senior Project Manager
Will

Will

Project Lead
Roxy

Roxy

Senior Designer

Thinkers, makers
and problem solvers.

Different disciplines. One studio. The right expertise is in the room when it matters.

StrategistsDesignersEngineersProject managers
03 / Our values
01

Care deeply

We take responsibility for the whole journey and sweat the details that make the difference.

02

Make it clear

Honest advice, precise thinking and straightforward communication keep ambitious projects moving.

03

Stay curious

We challenge assumptions, explore better materials and keep looking for the idea that makes a brand land.

04

Work as one

Design, engineering and production services are managed together, so creative intent survives every handover.

Clear principles.
Better decisions.

Our values keep the work focused, collaborative and practical from the first conversation to final installation.

04 / Sustainability
Material-rich Neal’s Yard Remedies retail environment

Better considered.
Built to last.

Sustainability works best when it is part of the brief, not an afterthought. We consider material impact, manufacturing routes, logistics, durability and end of life from the outset.

That means challenging unnecessary complexity, designing for reuse and repair and working with trusted suppliers to make practical, measurable improvements.

Etch became a Certified B Corporation in 2025. The certification recognises the standards we hold across governance, people, community, environment and customers, while giving us a rigorous framework for measuring progress and improving how we operate.

Read about our B Corp certification
05 / Careers

Good people make
great work.

We’re always interested in thoughtful, talented people who care about ideas, details and working well together.

Join the studio