Our London studio brings strategists, retail designers, engineers and project managers around the same table. Together we take care of the complete journey, from first sketch to final screw.
We work with established global brands and ambitious emerging names across stores, beauty counters, pop-ups, visual merchandising and international rollouts.
One collaborative team.
Less stress. Better results.
Good retail is never the work of one discipline. Creative intent, technical rigour and practical delivery have to move together.
02 / Meet the team
Kelly
Project Lead
Deen
Design Engineer
Tom
Senior Designer
Connor
Senior Project Manager
Will
Project Lead
Roxy
Senior Designer
Thinkers, makers and problem solvers.
Different disciplines. One studio. The right expertise is in the room when it matters.
StrategistsDesignersEngineersProject managers
03 / Our values
01
Care deeply
We take responsibility for the whole journey and sweat the details that make the difference.
02
Make it clear
Honest advice, precise thinking and straightforward communication keep ambitious projects moving.
03
Stay curious
We challenge assumptions, explore better materials and keep looking for the idea that makes a brand land.
04
Work as one
Design, engineering and production services are managed together, so creative intent survives every handover.
Clear principles. Better decisions.
Our values keep the work focused, collaborative and practical from the first conversation to final installation.
04 / Sustainability
Better considered. Built to last.
Sustainability works best when it is part of the brief, not an afterthought. We consider material impact, manufacturing routes, logistics, durability and end of life from the outset.
That means challenging unnecessary complexity, designing for reuse and repair and working with trusted suppliers to make practical, measurable improvements.
Etch became a Certified B Corporation in 2025. The certification recognises the standards we hold across governance, people, community, environment and customers, while giving us a rigorous framework for measuring progress and improving how we operate.