Ideas made real.
Etch is a retail design agency in London creating physical brand experiences for beauty, luxury and lifestyle brands.
We combine creative design and technical engineering with expertly managed production services and installation, taking every project from first sketch to final screw.
Design
Retail environments built around people, product and commercial purpose.
Etch is a creative retail agency designing stores, pop-ups, shop-in-shops, concessions, visual merchandising and campaign activations. We turn brand strategy into clear customer journeys and distinctive physical experiences that work hard in the real world.
Beauty retail design is a core specialism. Our London design studio understands the detail behind consultation, discovery, trial, gifting and service, creating environments that feel intuitive to customers and unmistakable to the brand.
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Engineering
Creative intent, resolved for manufacture.
Our engineers develop every concept into a robust, manufacture-ready solution. Technical drawings, material research, prototyping and value engineering resolve how each fixture is made, assembled, serviced and installed without losing the original idea.
Because design and engineering sit within one team, decisions happen faster and risks are addressed earlier. The result is better detailing, greater cost control and a smoother route from approved concept to finished retail environment.
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Production services
One accountable team from approved design to opening day.
Our production services cover sourcing, procurement, manufacture, quality control, logistics and installation. A carefully selected network of global manufacturing partners provides the right specialist capability for each brief.
Etch’s in-house project managers lead that network from a single beauty counter to an international retail rollout. Clients work with one experienced team that understands the design, protects the detail and keeps programme, budget and finish under close control.
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Design it.
Engineer it.
Make it happen.
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