Get Your Green On
Why we’re seeing more biophilic design in retail.
Retail environments are evolving. As people spend more of their lives indoors, demand continues to grow for spaces that feel calmer, healthier and more connected to nature.
Biophilic design isn’t simply about adding plants. It is about designing environments that improve wellbeing, encourage exploration and create more meaningful customer experiences.
Our report explores how retailers can use biophilic principles to design spaces people genuinely enjoy spending time in.
What is biophilic design?
Biophilic design draws inspiration from our natural environment to create spaces that support wellbeing, reduce stress and strengthen emotional connections.
Rather than decorating with greenery, it is about designing experiences that feel instinctively comfortable because they reflect the environments humans naturally respond to.
1. Direct experience of nature
Bring nature directly into the built environment through:
- Natural light
- Planting
- Fresh air
- Water
- Living landscapes
2. Indirect experience of nature
Reference nature through materials, colours and form:
- Natural timber
- Stone
- Organic textures
- Earth-inspired colour palettes
- Biomorphic shapes
3. Experience of space and place
Design spaces that feel comfortable and memorable through:
- Better wayfinding
- Transitional spaces
- Prospect and refuge
- Layered spatial experiences
The full Biophilic Design in Retail report
Explore the complete framework, design principles and inspiring examples.
Request the report