Winners: London Design Awards
We’re thrilled to share that our latest project with Bio Sculpture has won a Silver London Design Award 2025.
Bio Sculpture has built decades of credibility as one of the pioneers of healthy nail care, known for professional-only treatments that prioritise science and wellbeing. Their move into experiential retail wasn’t just about creating a space. It was about carrying that heritage forward and showing how a trusted classic could feel fresh in a new setting.
This thinking aligned with one of the key insights from our trend reporting: the resurgence of Neo Art Deco. A hundred years after its first wave, the design language is being reinterpreted through a contemporary lens, balancing bold forms with modern restraint. Bio Sculpture’s history reimagined for retail and a design era renewed for today became the foundation of our strategy.
We set out to create a space that feels timeless yet current, a physical expression of heritage meeting innovation. Neo Art Deco cues run through the space in subtle ways: softened curves, layered material contrasts and refined detailing that echo the era without slipping into pastiche. The palette feels calm yet elevated, with tactile finishes that speak to quality while remaining welcoming.
“Bio Sculpture for Etch represents the perfect blend of concept and service design, warmly inviting customers into an entirely new brand world that feels both welcomingly familiar and refreshingly modern at the same time.”
David Roberts, Creative Director
We’re pleased the judges liked it too.