Bio Sculpture| Selfridges, London

Bio Sculpture’s debut retail space brings decades of nail expertise into London’s busiest beauty hall - calm, contemporary and instantly recognisable.

This wasn’t just about creating somewhere beautiful; it was about translating heritage into a modern retail experience that feels both timeliness and fresh.

The result is a polished presence for a true pioneer in healthy nail care.

37-Bio Sculpture_MS.jpg
6-Bio Sculpture_MS Props.jpg
11-Bio Sculpture_WA Main.jpg

The design translated strategy into a physical experience that feels both familiar and fresh.

Neo Art Deco cues run through the space in subtle ways - softened curves, layered material contrasts, and refined detailing that echo the era without slipping into pastiche.

The palette was chosen to feel calm yet elevated, with tactile finishes that speak to quality while staying welcoming.

12-Bio Sculpture_WS.jpg

  • " A sanctuary for healthy nails, designed for the heart of Selfridges"

    Mandisa Helm, Etch Designer

38-Bio Sculpture_CU Chairs.jpg
13-Bio Sculpture_CU Till.jpg
35-Bio Sculpture_CU Shelf Props.jpg
8-Bio Sculpture_MS Central.jpg
18-Bio Sculpture_XCU Prop.jpg
4-Bio Sculpture_MS Main Counter.jpg


Client: 

Bio Sculpture

Format: 

Concession / Shop-in-Shop

Industry: 

Beauty & Wellness

What We Did: 

Concept, Design, Production, Installation

Services: 

Briefing, Brand Workshops, Design Strategy, Customer Experience Strategy, Design Concept Creation, Visual Merchandising Planning + Production, 3D Visualisation, Technical Development, Production Co-ordination, Sourcing, Installation

Previous

Susanne Kaufmann | Selfridges
Next

Skin+Me | John Lewis Rollout