Neals Yard Remedies | Covent Garden, London
Etch has partnered with Neal’s Yard Remedies to deliver a complete reimagining of the brand’s Covent Garden flagship, the spiritual home of the British natural wellbeing pioneer. The result is a warm, inviting, and exquisitely crafted retail environment that reframes the brand’s heritage for a new era of conscious beauty consumers.
The design direction is anchored in a set of guiding pillars that articulate the heart of the Neal’s Yard Remedies brand: Botanicals, The Sundial, Blue, Balanced, and Open Retail. These pillars informed every decision across the project, from architectural forms to materiality, and can be seen clearly in the progression from early concept thinking to final spatial resolution.
Material exploration became central to the design, establishing a palette that is both sustainable and sensorial. Natural materials including oak herringbone, European walnut, limestone, travertine plaster and painted white brick introduce warmth and texture.
These are contrasted by Neal’s Yard Remedies’ signature deep cobalt blue, expressed through ceramic tiles, accent lighting, metalwork and product displays.
The new layout centres around an elegant circular testing table, positioned beneath a soft overhead light and grounded by a radial tiled motif. This focal point encourages customers to slow down, test products, and engage in meaningful conversations with staff, a modern interpretation of the traditional apothecary counter.
Flexible perimeter shelving, crafted from walnut-stained oak and accented with blue elements, supports open retailing and future adaptability. Additional freestanding product moments allow the brand to tell richer product and ingredient stories in a calm, uncluttered environment.
A Blueprint for Future Retail
The Covent Garden flagship represents a confident new direction for Neal’s Yard Remedies - one that blends meaningful brand heritage with elevated, experience-focused retail. The design provides a scalable and flexible blueprint for future rollouts, ensuring the brand can continue telling its story in environments that feel grounded, natural, and unmistakably charming Neal’s Yard Remedies.
Client:
Neals Yard Remedies
Format:
Store Design
Industry:
Beauty & Wellness
What We Did:
Strategy, Concept, Design, Tender, Build Consultancy, VM & Props
Services:
Briefing, Design Strategy, Customer Experience Strategy, Design Concept Creation, 3D Visualisation, Technical Development, Contractor Tender & Negotiations, Project Management, Sourcing, Design Consultancy for Build
Photography: Jasper Fry