Case study / Flagship counter
Dr. Barbara Sturm
Clinical precision with a calmer edge
ClientDr. Barbara Sturm
FormatFlagship counter
LocationSelfridges, London
ServicesDesign · Engineering · Production services
The brief
Technically develop, produce and install a flagship counter that balances clinical authority with a welcoming customer experience.
A premium material palette of Corian solid surface, stainless steel and carefully controlled LED illumination creates a precise but calm space within the busy Selfridges Beauty Hall. Soft curves and an open plan temper the clinical references with a more welcoming character.
The counter houses the full molecular-inspired product range alongside a dedicated treatment area, bringing consultation and care into the heart of the experience. Technical integration keeps storage, services and lighting discreet so the final space remains quiet and focused.
The project team
Deen
Design Engineer
Roxy
Senior Designer
Byron
Technical Project ManagerThe results
+22%
Treatment enquiries
+14%
Product conversion
“The finished counter balances clinical precision with the calm, personal experience our clients expect.”
Dr. Barbara Sturm / Client testimonial
The complete journey
From first sketch,
to final screw.
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