Case study / Concession
Bio Sculpture
A polished presence for healthy nail care
ClientBio Sculpture
FormatConcession
LocationSelfridges, London
ServicesDesign · Engineering · Production services
The brief
Bring decades of nail expertise into Bio Sculpture’s debut retail space with a contemporary experience that feels both familiar and fresh.
The design translates the brand’s heritage into a calm, confident presence within the Selfridges Beauty Hall. Subtle Neo Art Deco references appear through softened curves, layered material contrasts and refined details, giving the space character without slipping into pastiche.
An elevated but welcoming palette places healthy nail care at the centre of the experience. Tactile finishes, clear product presentation and carefully integrated service points create a polished environment for discovery, consultation and treatment.
The project team
Deen
Design Engineer
Tom
Senior Designer
Connor
Senior Project ManagerThe results
+27%
Service bookings
+18%
Repeat visits
“A polished retail environment that makes our expertise visible while remaining warm and welcoming.”
Bio Sculpture / Client testimonial
The complete journey
From first sketch,
to final screw.
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