Case study / Concession

Bio Sculpture

A polished presence for healthy nail care

ClientBio Sculpture

FormatConcession

LocationSelfridges, London

ServicesDesign · Engineering · Production services

The brief

Bring decades of nail expertise into Bio Sculpture’s debut retail space with a contemporary experience that feels both familiar and fresh.

The design translates the brand’s heritage into a calm, confident presence within the Selfridges Beauty Hall. Subtle Neo Art Deco references appear through softened curves, layered material contrasts and refined details, giving the space character without slipping into pastiche.

An elevated but welcoming palette places healthy nail care at the centre of the experience. Tactile finishes, clear product presentation and carefully integrated service points create a polished environment for discovery, consultation and treatment.