Case study / Three-day pop-up

Charlotte Tilbury

A perfect world for new product discovery, darling

ClientCharlotte Tilbury

FormatThree-day pop-up

LocationLondon

ServicesDesign · Engineering · Production services

The brief

Launch the Airbrush Flawless Blur collection through a three-day experience in London.

A short-lived pop-up gave visitors several ways to explore Charlotte Tilbury’s new collection. Consultation tables and product displays made room for hands-on discovery, while a photobooth invited guests to capture their visit.

We reused and adapted existing Charlotte Tilbury furniture within the installation. This gave the assets a new purpose and reduced the amount of new material needed for the event.