Case study / Travel retail rollout
Charlotte Tilbury
Unreal Summer, brought to life
ClientCharlotte Tilbury
FormatTravel retail rollout
LocationLondon, Dublin, Madrid & Ibiza
ServicesDesign · Engineering · Production services
The brief
Create a fresh, playful series of travel retail pop-ups for the launch of Juicylicious lips and the Unreal Blush Stick.
Oversized product factices and ice cream-inspired display carts turn the Unreal Summer campaign into a bold physical experience. Bright colour, glossy finishes and fruit-led details capture the energy of the launch while keeping products prominent and easy to explore.
The activation was adapted for six locations across London, Dublin, Madrid and Ibiza. A flexible delivery system maintained a consistent campaign world across each setting, creating a memorable summer moment throughout the international rollout.
The project team
Deen
Design Engineer
Roxy
Senior Designer
Beau
Senior Project ManagerThe results
+34%
Campaign engagement
+23%
Product trial
“A joyful, high-energy activation delivered consistently across every location in the rollout.”
Charlotte Tilbury / Client testimonial
The complete journey
From first sketch,
to final screw.
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