Charlotte Tilbury

Oversized product factices and ice cream-inspired display carts turn the Unreal Summer campaign into a bold physical experience. Bright colour, glossy finishes and fruit-led details capture the energy of the launch while keeping products prominent and easy to explore.

The activation was adapted for six locations across London, Dublin, Madrid and Ibiza. A flexible delivery system maintained a consistent campaign world across each setting, creating a memorable summer moment throughout the international rollout.