Case study / Concept store
Elemis
A first standalone store for a new generation
ClientElemis
FormatConcept store
LocationMonmouth Street, London
ServicesDesign · Engineering · Production services
The brief
Design Elemis’ first standalone UK store as an immersive expression of the brand’s purpose, products and expertise.
Marine ingredients and the elemental power of weather inform a digitally enabled space designed to welcome both new and long-standing customers. Cool mineral tones, fluid illuminated lines and tactile finishes give the store an atmosphere that feels fresh, restorative and distinctly Elemis.
The experience balances interactive product moments with a dedicated gifting hub and a Skin Studio for express treatments. Digital content is embedded within the architecture, helping customers move naturally between inspiration, education, consultation and care.
The project team
The complete journey
From first sketch,
to final screw.
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