Case study / Concept store

Elemis

A first standalone store for a new generation

ClientElemis

FormatConcept store

LocationMonmouth Street, London

ServicesDesign · Engineering · Production services

The brief

Design Elemis’ first standalone UK store as an immersive expression of the brand’s purpose, products and expertise.

Marine ingredients and the elemental power of weather inform a digitally enabled space designed to welcome both new and long-standing customers. Cool mineral tones, fluid illuminated lines and tactile finishes give the store an atmosphere that feels fresh, restorative and distinctly Elemis.

The experience balances interactive product moments with a dedicated gifting hub and a Skin Studio for express treatments. Digital content is embedded within the architecture, helping customers move naturally between inspiration, education, consultation and care.