Case study / Multi-brand travel retail pop-up
Estée Lauder Companies
Four beauty brands, one travel retail destination

ClientEstée Lauder Companies
FormatMulti-brand travel retail pop-up
LocationHamad International Airport, Qatar
ServicesDesign · Engineering · Production services
The brief
Create a 180 sqm experiential shopping destination that brings four iconic beauty brands together for Eid.
Clinique, Estée Lauder, La Mer and Tom Ford Beauty each needed a distinct service, gifting and discovery moment while the complete site still read as one coherent destination. The open layout and shared architectural language gave every brand a clear presence without fragmenting the customer journey.
The experience combined Digital iMatch shade finding, mini facials, lip hydration, engraving, specialist fragrance consultations, sampling and Eid gift wrapping. We coordinated the design, engineering and production services across the full site, with delivery managed through our network of trusted partners.
The complete journey
From first sketch,
to final screw.
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