Case study / Experiential travel retail activation
MAC
Destination Fabulous
ClientMAC
FormatExperiential travel retail activation
LocationManchester Airport, England
ServicesDesign · Engineering · Production services
The brief
Create an unmissable airport experience inspired by the glamour and optimism of 1960s air travel.
The activation transformed the airport retail environment into a playful departure lounge, complete with authentic aircraft seating, luggage-case displays, product personalisation, selfie moments and a cabin-crew-led experience.
A sequence of illuminated arches, bold campaign graphics and closely resolved product stations carried MAC’s visual language through every touchpoint. The result brought theatre, service and shopping together in one compact travel retail destination.
The complete journey
From first sketch,
to final screw.
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