Case study / Multi-site launch
Poco Beauty
A first UK launch across four Selfridges locations
ClientPoco Beauty
FormatMulti-site launch
LocationLondon, Birmingham and Manchester
ServicesStrategy · Design · Engineering · Production · Installation
The brief
Create a retail experience for Poco Beauty’s first UK launch across Selfridges London, Birmingham, Exchange and Trafford.
We developed the concept and detailed product layouts for a launch spanning four locations. Texture, lighting and colour bring Poco Beauty’s identity into the retail space.
Flexible display solutions adapt the experience to each setting while keeping the brand presentation consistent across the rollout.
The project team
Beau
Senior Project Manager
Deen
Design Engineer
Roxy
Senior DesignerThe complete journey
From first sketch,
to final screw.
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