Case study / Pop-up
REFY
A focused Beauty Spot for REFY
ClientREFY
FormatPop-up
LocationSelfridges, London
ServicesDesign · Engineering · Production services
The brief
Create a compact, high-impact pop-up for REFY within the iconic Selfridges Beauty Hall.
We partnered with REFY to design and produce a new Beauty Spot that brings the brand’s minimalist identity into a busy department-store setting. A restrained architectural palette gives product, campaign imagery and the distinctive monochrome brand world space to work.
Integrated screens, illuminated product moments and a central consultation table create a simple route through discovery, trial and conversation. Every element is closely considered so the experience feels confident and recognisably REFY, despite the compact footprint.
The project team
Deen
Design Engineer
Tom
Senior Designer
Byron
Technical Project ManagerThe results
+35%
Product trial
+18%
Average dwell time
“A focused, high-impact space that captured the confidence of REFY within a very compact footprint.”
REFY / Client testimonial
The complete journey
From first sketch,
to final screw.
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