Rehab. Your Hair

Pharmacy architecture and apothecary cues are reimagined through a clean palette, illuminated navigation and carefully integrated digital touchpoints. A cross-shaped entrance, large campaign lightboxes and scrolling ticket tapes make the compact concept visible across the Selfridges Beauty Hall.

Inside, a diagnosis and consultation station, personalised pick-up window, self-care stations and a dose wall holding more than 35,000 signature capsules turn product discovery into a clear journey. Even the ventilation pattern carries Rehab’s cross motif, giving the engineering detail a distinctly branded finish.