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Case study / Retail rollout

Skin+Me

From digital prescription to physical retail

Skin+Me retail rollout retail design in John Lewis, UK
ClientSkin+Me
FormatRetail rollout
LocationJohn Lewis, UK
ServicesDesign · Engineering · Production services

Translate a dermatologist-led digital skincare brand into its first physical retail experience.

A flexible family of pop-ups, permanent sites and wall-bay units brought Skin+Me into John Lewis locations across the UK within a matter of weeks. The system had to work across different footprints while maintaining a consistent, instantly recognisable identity.

Bold colour, precise messaging and integrated product education make a complex personalised-skincare offer feel immediate and easy to understand. Consultation, trial and sign-up moments are organised into a clear customer journey that connects physical discovery with the brand’s digital service.

The complete journey

From first sketch,
to final screw.

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