Case study / Retail rollout
Skin+Me
From digital prescription to physical retail
ClientSkin+Me
FormatRetail rollout
LocationJohn Lewis, UK
ServicesDesign · Engineering · Production services
The brief
Translate a dermatologist-led digital skincare brand into its first physical retail experience.
A flexible family of pop-ups, permanent sites and wall-bay units brought Skin+Me into John Lewis locations across the UK within a matter of weeks. The system had to work across different footprints while maintaining a consistent, instantly recognisable identity.
Bold colour, precise messaging and integrated product education make a complex personalised-skincare offer feel immediate and easy to understand. Consultation, trial and sign-up moments are organised into a clear customer journey that connects physical discovery with the brand’s digital service.
The project team
Deen
Design Engineer
Tom
Senior Designer
Gemma
Project ManagerThe results
+31%
Retail sign-ups
+16%
Consultation completion
“Etch translated our digital service into a physical journey that customers can understand in moments.”
Skin+Me / Client testimonial
The complete journey
From first sketch,
to final screw.
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