Case study / Multi-site rollout

Westman Atelier

One launch across six retail environments

ClientWestman Atelier

FormatMulti-site rollout

LocationLondon and Bath

ServicesEngineering · Production · Installation

The brief

Bring the Supreme Bio-Complex Liquid Foundation launch to six distinct retail environments while maintaining Westman Atelier’s visual identity.

We delivered the rollout across Liberty, Harrods, Selfridges London, Space NK Bath, Space NK Oxford Circus and Space NK Duke of York. Each location had a different footprint, calling for an approach that could carry the same launch campaign across varied settings and scales.

At Space NK Bath, a new expression wall created a stronger visual moment around the foundation launch. Bath and Duke of York also feature luxury play tables alongside the brand space, giving customers a tactile way to discover the product. The smaller Duke of York footprint required a more considered layout.

The rollout keeps the campaign consistent while giving each location a distinct retail moment.