SpaceNK | Chelsea in Bloom, London
Step into the Beauty Universe!
As part of the 2026 ‘Chelsea in Bloom’ celebration, SpaceNK approached Etch to design and produce an out of this world floral installation, inspired by the year’s theme ‘Constellations’.
Look up and discover iconic beauty formulas take the shape of the sun, moon and stars with gold metal frameworks that arc between the orbs, referencing traditional planetary mapping and cartography. Below wildflowers in soft yellow, peach, and pink pave a way to explore the galaxy.
While the experience felt truly out of this world, every bloom was carefully sourced and artfully arranged by London florist Starflower, aptly named for a display inspired by the stars themselves. Bringing together local craftsmanship and cosmic creativity, the installation is designed entirely foam-free, championing sustainability without compromising on spectacle.
The theme continues in store, with a takeover of the primary table space that showcased the brand partners amongst natural mosses and ferns. A selection of celestial orbs and golden wraps elevate the theme with a nod to the stars.
The marriage of living flowers and other botanicals proved a technical challenge for our engineering team, who designed a range of hidden water wells, fixings, lighting and metal structures to ensure the installation remained healthy and bright throughout the week-long activation.
Client:
SpaceNK
Format:
Pop Up & Windows
Industry:
Beauty & Wellness
What We Did:
Strategy, Concept, Design, Production, Installation
Services:
Design Strategy, Partnership Strategy, Design Concept Creation, 3D Visualisation, Technical Development, Production, Visual Merchandising, Floral Styling, Project Management, Sourcing, Installation
Photography: Graham Turner